In the SS15 Sephora Event preview I stumbled upon the most bizarre and most
innovative beauty product of 2015. The newest shampoo, Concoction, boasts a
genius yet surprisingly simple formula: it’s basically a make-it-yourself
shampoo!
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| Hopkins |
Here’s how it works: You choose your base shampoo available in different scents, and then you add to
it two superserum shots that target certain hair-related problems (dryness, damaged..etc.) to really personalize the whole shampoo experience;
the whole process has been labeled the “Mixology Technique".
The reason this
shampoo works so well is because it creates a highly personalized scent that
leaves your hair clean, smooth, and shiny. In addition to this, with 136 different mixes that can be created, you know you will be
Available at Sephora
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